The best merchandising ever?

In recent years, midnight launches have become the preserve of the "mature" gamer, which the likes of Call of Duty, Halo, Gears of War and more packing in crowds desperate to get their hands on the latest shooters; with the exception of hardware, it's rare to hear of a midnight launch for a Nintendo game, but one GameStop store is going all-out to celebrate Legend of Zelda: Ocarina of Time 3D's launch.

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