We chat to the Pocket Pack developer about its download-focused future

Mere Mortals probably isn't a name you instantly recognise, but UK readers have experienced more of the company's output than they might realise. The multi-talented team produced the animations for Charlie Brooker's Gameswipe, had a hand in the CG for Danny Boyle's Sunshine and Slumdog Millionaire and is about to broadcast more of its handiwork to millions of homes with a series of adverts throughout the World Cup.

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