Days like today reinforce that this industry is completely bonkers. I love 'em.

Just logged into Analytics to see a full set of green increases across our sites, especially @kinectaku which is going great guns.

Worst thing about a slow cooker: getting to 11am and saying "crap, I have to start dinner!"

God, it's horrible! #NowPlaying William Shanter & Ritchie Blackmore – Space Oddity on @Spotify http://t.co/sRbVbr2k

Early morning naked battle with giant shower spider. Quite a sight.

Have to skip the end of the #zelda symphony: last train home is 10pm, concert ends at 10:30pm! #firstworldproblems

PRE-ORDER CONFIRMED: Christina Hendricks starring in 'Need for Speed: The Run' http://t.co/wE2KS6eT

All press invites should come with drinks vouchers and instructions for dinner.

Interesting find: EA press site lists "THE SIMS 3 PETS - Next Gen - More information to follow."

Death by spreadsheets.